We Are Intersections

Intersections began with learning and insights, the foundation of many great brands. Ours is a bold new venture rich and vibrant from experience cultivated from decades of living in the communications space.

Our vast and hard earned knowledge in all aspects of creative and media, client categories, and different landscapes provides us a roadmap to what we envision to be the agency of the future.

Our name defines our perspective: multi-dimensional, inter-connected, encompassing and boundless.

Our game-plan is our name: cross-industry, multi-track and thought provoking,
and a wide network of powerhouse partners.

Our Mission

To transform the agency model into a progressive, inclusive, technology-driven, future-facing solutions provider.

Our Vision

Industry Leadership as the agency born in the new world of media with the perfect balance of trailblazing ways of work with good old-fashioned customer service.

Core Values

Integrity and responsibility to all our stakeholders – clients, suppliers, colleagues. Our core values also include education – constant learning and sharing of knowledge. Above all we believe in producing excellent work, always.

Management

Building an empowered team of leaders working together in an environment of trust

Works

Puma.ph Launch

Sports brand PUMA wanted to recapture the Philippine eCommerce market using its latest brand ambassador LaMelo Ball and his signature shoe MB.01 debut to launch its online store puma.com.

SMDC: Good Times With The Good Guys

In partnership with Intersections, SMDC created its lifestyle and entertainment YouTube channel to help reach the hearts and minds of the Filipino market.

Tanduay Calendar Girl 2021: Bea Alonzo

Intersections launched the biggest Tanduay Calendar Girl with Bea Alonzo, the star of the era, multi-awarded cinema beauty and social media celebrity. A Perfect Match for Tanduay when legend meets legend.

FELCO - Felcostore.ph

FELCO success owes mainly from pushing products through establishments. How do you continue selling when the market is on lockdown?

Panata Awards - HILARAYA

One of the oldest trade associations in the Philippines, the Philippine Association of National Advertisers (PANA) prides itself with its signature annual PANAta Awards that gives merit to brands with effective marketing campaigns.

Home Credit

During the economic downturn due to the pandemic, the market needed access to credit and financing services. How do you ensure your brand is top of mind in times of necessity?

Morris Garages - MG Philippines

Car sales are heavily-dependent on showrooms and test-drives. When business went on lockdown MG had to rely on digital strategies to stimulate awareness. But how can you deliver the full experience online without drowning in Google and Facebook ad clutter?

Team

Gladys Basinillo

Rising from the ranks of Media from Assistant with Aspac & Grey and J Romero to Media Director and Business Unit Head in ZenithOptimedia and Mediacom respectively, Gladys reached C-Suite positions with Carat\Dentsu, and Starcom Media Group\Publicis where she is credited with turning the agencies around by rallying new business, new accounts and acquisitions.

While she is known as a pioneer in creative media, Gladys has deep experience in all the facets of media from billing to strategy and across all categories both local and multinational.

Gladys’s footprint in the industry includes important leadership roles in the industry including President of the Media Specialists Association of the Philippines (MSAP) where she spearheaded the Single Currency bid, the biggest multi-industry collaboration in the Philippines.In 2020, Gladys took her love for the industry and set up Intersections Where the independence allows her to spread her wings even further.

April yap

April started her media agency profession as the insights lead for Mindshare, a role which grew into founding Deputy Director for the GroupM Knowledge Center. Her work on insights includes foundational work such as the pioneering champion for GroupM’s 3D and Dentsu Aegis Media’s CCS.

From insights, April trained in Carat’s Singapore hub and took on strategic planning roles culminating with the head of strategy for Publicis Media.

Her background in creative writing and an equally strong love for numbers has given April a knack for storytelling and narratives which has served well in linking business and brand.

Ravi Trivedi

Ravi’s 5-year stay in the Philippines saw him in digital-focused roles asLead\Mindshare-GroupM, WPP, Director\Carat, then GM\iProspect & Amnet,the last two of Dentsu Aegis Network. Part of his ongoing trot around APAC finds Ravi as Chief Digital Officer of Intersections.

Twelve years of Digital Leadership working with Fortune 500 clients make for rich and deep experience. His knowledge diversity includes complex eCommerce interface with Fintech, Data and Analytics, and the new business models of Innovation, and Machine Learning.

Data-driven challenges call for experts. Ravi’s role is to advance the agency’s unique capabilities that deliver precise yet creative solutions, the science behind the product and the endless possibilities of creative freedom.

Federico Piacenza

Federico is a seasoned marketing professional renowned for his expertise in driving business growth through data-driven strategies. With a remarkable career spanning 15 countries and over 90 brands, Federico's impact on the industry is far-reaching.

Prior to his current role, Federico spent nine years at Starcom, playing a pivotal role in handling prestigious accounts such as Coca-Cola. By seamlessly integrating regional strategies with the specific needs of local markets, Federico played a key role in driving the success of notable brands.

With a passion for leveraging data and insights to unlock new opportunities, Federico’s expertise and strategic acumen have made him a trusted partner in driving success.