Panata Awards - HILARAYA

In 2020, Intersections produced the first pandemic-driven PANAta Awards on virtual-mode to record-breaking success in number of entries, 3M unique viewers, and 16k organic views from its target audience. How do you top that?

PANA partnered with Intersections’ experiential marketing arm Praxis and devised PANAta Awards 2021’s clever theme Hilaraya, a portmanteau of the words hila, (to pull), and hiraya, (defined as the fruit of one's hopes, dreams and aspirations.